Monday, January 17, 2011

PT. Kaison Prima Indonusa



Auxano were given task to design display for Savana Furniture Exhibition during the Femina Group furniture competition, Dewi Award 2010.

The client is expecting a display setting that truly represent the Savana High furniture land, iridescent white pearl color dominant the display.
The netral background allows the featured furniture to stand out.More integrated product information on display is also incorporated along with fabric sample to create a comprehensive display.

It is our privilege to have the opportunity to design and build for one of the prestigious event of Dewi - Femina Group in collaboration with PT. Kaison Prima Indonusa.

Play Land Unit at McDonald Bintaro



We believe architecture is not all about building, but it is in every aspect of living being. A mall with it's tenant and visitor, A house wits it's occupant, exotic bird cage, climbing post for cats, to a dog house, all must incorporate " architecture and design " to be able to function at its best.

Designing for ' client ' in the age group from toddler to 12 years old provide a different set of challenges. The ergonomic,user behavior, and safety has to be given extra attention so children can have fun joyfully and safety.

The play land and is custom designed to fit existing McDonald's Bintaro interior architecture. The client strict requirement is to create a safe play land unit that is connected from ground level to the upper level of the restaurant.

the layout and feature are designed to safety guide the children navigating the play land during playtime.Every point object is avoided,Slide momentum is reduced by applying higher coefficient of friction so children can safely going down in consistent descending rate. Team Auxano were involved from design,Production, to Implementation.

UrbanTwist at Mall Kelapa Gading




Urban Twist project is one the highlight for Auxano Field construction team.
The design concept was distributed from the client and we were asked to execute it.

We were fortunate to have multidisciplinary team in house from civil, mechanical, electrical, to wood work and carpentry. allowing us to proceed swiftly to meet the deadline.

Medic Pro at Dharmawangsa Square


Medic Pro is a new brand in Physiotherapy product and Mattress.They conduded the research, testing and wanted to enter the market fast!.
The design process was done in 1 week and in 30 days the store opened!.

The store is flavored with clean and airy atmosphere of pristine white finish. Major category product were highlighted with Graphic background on the right hand side and accented with warm parquet finish.

Merchandise wall system was integrated to accommodate different planogram requirement. Storage capacity is maximized to compensate space limitation.


Located in speciality high end retailmall,Dharmawangsa Square.MedicPro is doing well and we look foward to see them grow and take presence in premium locations.


Sunday, January 16, 2011

Restoran



at Plaza Senayan

Pempek Bunga Mas



Pempek Bunga Mas at Kelapa Gading

Coffe Shop at Ciputra World


Coffe Shop at Ciputra World

Thursday, January 6, 2011

Passion and Persistence

Greetings!

It has been one year since Auxano opened its door for business. Every time I look back, the same thought always come up:" what in the world you were thinking??"
2010 was filled with "crazy roller coaster ride". New client, excitement, disappointment, thick and thins, fear, more new client, anxiety, happiness, sadness, lots of coffee, and so on.

During the end of the year holiday, my, my wife, and the in laws did a short trip to Sumedang and Cirebon to visit relatives and do short culinary trip. Between turns, up and down hills, lush greeneries, paddy field, and occasionally stopped traffic, I think a lot about what I have done last year. I know...it sounds dangerous...thinking and driving...but it's better than drinking and driving...or texting and driving.

I realized Interior Architecture has always been in me. And the idea of having my own firm has been in the back of my mind for a while. A lot of times those thoughts were clouded by daily routines, jobs, and problems in life. My own impatience to accelerate my career and earning good money landed me to jobs outside my elements that lead me to frustration and dead ends. Fear of failure and too many "what ifs" does not help either. Long story short, with the remaining guts that I have left ( I used most of it when I decided to leave the United States, that is why I don't have much left). and here I am, one year later, with four people and modest clientele list, working out of my humble office space, doing what I love best.

I guess it is true when people say "if you make a career out of your hobby, you don't have to work for the rest of your live". I lost count on how many sleepless nights in the office we went thru and problems we had to overcome. Together with my staff, we stay focus and strong to keep our hopes high. Persistence pays and passion overrides all the problems and fear. My confidence is growing. I "fastened my seat belt" because I know 2011 is going to be a "bumpy rides". But I'm excited and optimistic to meet new clients and together we are going to make changes to shape Indonesia's retail design world and learning so many new things.

It begins to pay off. Auxano design started to roll during the last quarter of 2010. Thanks for all the support and encouragement from my loved ones, friends, and associates that 2011 is full of potentials to be discovered and opportunities to be explored. God, Andreas K, Robert and Gantini, Henry Mulyadi, Iwan Tumewa, David Susilo, Jo Astanto, all of my wonderful staffs, Indra Imawan, Christine Kartasasmita, Maharumi, Edi, Albert, Tony Sofyan, and last but not least: My wife. I can't thank them enough.

To Finish, I look forward to share more of the Auxano experience to all of you and wish you a great 2011.

My warmest regards,

Donny Victorianus
Creative Director

Auxano Design.